Privacy Policy

COOKIES

What are cookies?

Cookies are tiny files with small pieces of data that are transferred from a website or its service provider to a user’s (a person who’s browsing the website) computer, through a web browser. Cookies capture and transfer certain information about the computer and is a way to recognise the browser and the computer from which a particular website is being accessed.  

Different types of cookies serve different purposes, But mostly, cookies are very useful in identifying specific users and improving the whole web browsing experience.

Types of Cookies

Strictly Necessary Cookies

Strictly Necessary Cookies are the cookies that are vital for proper functioning of the website and hence, are incredibly necessary to use them. These cookies determine the smooth operation of things such as logging in, displaying content, responding to your request for services, validating your session, and other functions. Most web browsers have an option by which you can disable the use of cookies. However, if you disable these cookies, you may not be able to access features on the website correctly or at all.      

Session Cookies

Session cookies are useful for numerous different purposes. Session cookies help websites to link the actions of a user while they browse a particular website. They also permit users to be recognized as they navigate a website so that any item or page changes they make are remembered from page to page. Session cookies expire after a browser session; when you close a web browser after going through a website or multiple websites. Hence, session cookies are usually not stored on your computer for too long.

Functional Cookies    

Functional cookies enable a website to remember a user’s choices including the user name, the language in the website visited by the user, and other choices made by the user (pertaining to the website). These cookies can also be used to deliver services such as letting a user make a blog post, listen to audio, or watch videos on the website.

Performance Cookies

Performance cookies are those cookies that help in collecting information about the use of the website; such as pages visited by the user, sources from where website-traffic is being received, users’ interests, content management, and other similar elements related to the website.  

Media Cookies

Media cookies are those cookies which are useful in improving a website’s performance. These cookies are usually used when there’s a special feature or content on the website. Also, they can be placed by third parties who provide services to us.        

Advertising or Targeting Cookies

These cookies are usually placed and used by the advertising companies to develop a profile of your website browsing interests, and display advertisements (in accordance with your interests) on the other websites you are browsing. You will see less advertisements if you disable these cookies.                          

Persistent Cookies

Persistent cookies are those cookies that are stored on a user’s device. These cookies are sent to the user’s computer while browsing a website and are used for various purposes. Those purposes include remembering certain information, settings, preferences, or sign-in credentials used by the person browsing the website. These cookies help in creating a faster and more convenient web-browsing experience for the user. Most Persistent cookies have an expiration date issued to it by the webserver.    

Cookie Options

Some computers inform you when a website sends cookies to your computer and some may not. Whether or not you see a notification of cookies being exchanged between your computer and a website depends on your browser settings. Through those settings, you can choose to have your computer notify you about a website using cookies. You also have the option of turning off all cookies and deleting the cookies that are already on your computer.

However, if you delete the cookies from your computer, or disable them, you may not be able to use some of the features on this website.  

Cookie Settings

While browsing this website, if cookies are enabled on your computer, then it is implied that you agree to accept the cookies utilised by this website and the third parties that the website associates with. You also agree that you permit this website to place, store, and access some or all the cookies on your computer.

We may also use cookies for:

  • Identifying the areas of our website that you have visited
  • Allowing you to post comments
  • Affiliate marketing
  • Allowing you to share content with social networks
  • Understanding and saving your preferences for future visits
  • Personalising the content that you see on our website
  • Compiling all the aggregated data about site-traffic and site-interactions in order to offer better website-browsing experiences and tools in the future.
  • Keeping track of advertisements
  • Remembering your preferences, settings, and login details

We may also use certain trusted third-parties that track this information on our behalf, in order to provide us some services.


GOOGLE ANALYTICS PRIVACY NOTE

Please be informed that this website utilises Google Analytics to collect information about the way this website is being browsed by users. The information collected by Google Analytics may include a user’s age, demographics, interests, gender, frequency of their visit to this website, the pages they visit, the duration of their stay on a particular page, and other websites that they may have used/visited before coming to our website.

The information gathered through Google Analytics are used in order to analyse website-traffic and user’s website-browsing behaviour/pattern. This is very helpful in developing the whole user experience of a website. Google Analytics collects only the IP address assigned to you on the date you visit this website. Usually, it does not collect your name or other identifying information. Also, we do not combine the information gathered through Google Analytics with any of your personal data.                  

Google Analytics may send a permanent cookie on your web browser in order to identify you or your computer the next time you visit this website. However, this cookie cannot be utilised by any other entity than Google. Also, Google uses other identifiers that help in collecting information about the use of this website.